THE CREATIVE
Fulfilling our purpose of helping people on their path to better health also means making it easier for our CVS Pharmacy customers to make health- and wellness-driven choices in our stores. That’s why we’re enhancing the self-care options in our CVS Pharmacy aisles, including new vitamin and supplement testing standards and more than 600 new self-care products on our shelves. This campaign consisted of broadcast, OLV, radio, social and landing pages.

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