THE CREATIVE
The emergence of COVID-19 has led people to think more about the proactive, daily steps that they take to stay well, including being vaccinated, taking immune support supplements, sleeping more, staying active, and practicing better hygiene through hand washing and disinfecting. These behaviors will likely continue to be top of mind as cold and flu season approaches. CVS has the opportunity to take a leadership role in helping families understand, and then take, the necessary steps to stay healthy leading up to and during a cold and flu season where COVID-19 is still a factor. This range of products and services (free flu shots, proactive/acute OTC products, MinuteClinic services) and health care professionals give them the credibility to position CVS as a trusted destination. This is a chance to tell a very relevant customer story in a way that should drive halo and efficiencies, helping hit individual business goals. The creative kit contained in-store signage, digital, social, email and a dedicated landing page.
