THE CREATIVE
CVS Pharmacy has always brought convenience your neighborhood. They’ve been there for you as you juggle the demands of everyday life and stay on top or your family’s needs. With CarePass, this membership program was designed to make it easier to take care of yourself and your family. From prescriptions to wellness visits that are right at your fingertips. CVS is always thinking of you by thinking ahead, so they can make the path to better health an easier one to walk. This campaign was an omnichannel approach that consisted of broadcast, email, in-store, OOH, social, radio and much more.