THE CREATIVE
In real life, the driver’s seat is her makeup chair. Me time is hard to find when you’re on someone else’s time. At CVS Pharmacy, we’re inspired by the women who make it work every day, and look beautiful doing it. The ones who have the power to be mom and manager. The energy to be strong and silly. The confidence to be authentic inside and out. This is Beauty in Real Life. Because there’s nothing more beautiful than being real. For this campaign we created broadcast, OLV, OLA, OOH, PR, social, in-store signage and an e-commerce experience with Epic Beauty Events.
